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Meet Taulia’s Board of Directors

Cedric Bru

CEO and President, Taulia

As Chief Executive Officer and President, Cedric drives worldwide growth, increasing market penetration and identifying new business opportunities. Since joining Taulia in 2013, Cedric, who previously served as the company’s Chief Sales Officer, has helped Taulia triple its revenue for two consecutive years, built strategic international partnerships, and helped guide the company to a 100 percent customer retention rate. Before Taulia, Cedric served as Global Head of Sales, Marketing, and Business Development at Syncada from Visa. Cedric has over two decades of experience in financial services and software industries, including positions at Visa and Hewlett-Packard.

Bertram Meyer

Co-Founder, Taulia

Bertram is the co-founder of Taulia. Having served as CEO from 2009 to 2015, Bertram has helped transform Taulia into an industry leader, serving customers in over 99 countries and enabling some of the most innovative brands in the world to truly partner with their suppliers, including Coca-Cola Bottling, Pfizer, Hallmark, Grainger, TELUS, and other Fortune 500 companies across all industries. Prior to joining Taulia, Bertram held positions as Director of Railteam, Europe’s high-speed rail alliance and Managing Director at RailLink, Railteam’s IT subsidiary. Bertram also acted as Chief Sales and Marketing Officer at Ebydos, the SAP solution provider widely known for its Invoice Cockpit solution that was sold to ReadSoft in 2006. Earlier, Bertram worked for 5 years as Top Management Consultant for the Boston Consulting Group with a focus on IT and Financial Services. Bertram holds an MBA from INSEAD.

Léo Apotheker

Executive, KMD, Unit4, Schneider-Electric, Nice

Léo Apotheker is currently Chairman of KMD, Chairman of Unit4, Vice Chairman, Lead Independent Director and Chair of the Nomination and Governance Committee of Schneider-Electric SE, Non-Executive Director of P2 Energy management systems and of Nice Inc. He is the former President & CEO of Hewlett Packard (HP). Prior to his role at HP, Léo was the CEO of SAP AG, the global leader in enterprise application software.

He started his business career as a financial controller for the Hebrew University in Jerusalem. From there, he moved to S.W.I.F.T. in Brussels, which was where Léo discovered his passion for technology and software. After S.W.I.F.T., he moved to McCormack & Dodge’s Paris based EU headquarters to drive the company’s continental European expansion. In 1988, he was recruited by SAP with the challenge to conquer the French and subsequently the Belgian markets. In 1992, Léo co-founded ECsoft, a venture backed pan-European start up, and served as President & COO until 1994. He returned to SAP in 1995 and became the company’s driving force behind the successful drive in achieving global market leadership from the late 90s until early 2010. He was awarded the French Légion d’Honneur for his contribution in leveraging the usage of IT technologies in France.

Léo graduated from the Hebrew University in Jerusalem in economics and international relations. He is fluent in five languages, and lives in London with his wife Liliane.

Noel Fenton

General Partner, Trinity Ventures

Noel has been part of the Silicon Valley venture capital community for more than 40 years. Prior to co-founding Trinity Ventures in 1986, he was co-founder of three successful technology startups, and CEO of two of them, Covalent Systems and Acurex. From 1983 to 1986, he led Covalent Systems from start up to a profitable $12 million sales level in three years. He led Acurex from 1972 to 1982 during a period when sales increased nearly tenfold to $65 million with continuous profitability. Noel’s active investments are BlueStripe Software, Blue Tarp Financial, ID Analytics, LoopNet, MyNewPlace, SciQuest, ServiceMax, and Taulia. Noel is actively involved in the World Presidents’ Organization and the Stanford Athletic Board, and is a past chairman of the Northern California Chapter of the Young Presidents’ Organization and a past chairman of the American Electronics Association. He received his M.B.A. from the Stanford Graduate School of Business and his B.S. in Chemistry from Cornell University.

Josh Hannah

General Partner, Matrix Partners

Josh Hannah is a general partner with Matrix Partners. His entrepreneurial career began in 1999 when he cofounded in London and later led a merger with his biggest competitor, The combined entity revolutionized the gaming industry by building the world’s first online marketplace for sports betting. Josh returned to the States in 2004. Soon after, he and a partner purchased eHow, an ailing, Web 1.0, how-to directory. Josh and his partner outsourced content creation to the community and employed then-new advertising and search engine optimization techniques. They increased revenue and traffic 30-fold before selling the company to Demand Media in 2006 for a 400-X return. As a partner at Matrix, Josh has invested in Huddle, Inflection and Taulia. Prior to joining Matrix, Josh invested in successful startups such as Aardvark (acquired by Google), Blingo (acquired by Publishers Clearing House), Designer Apparel (acquired by Sugar Media), Friendster (acquired by MOL Global), Minted, uShip and Wetpaint.

Brian Matthews

Principal, QuestMark Partners

Brian joined QuestMark in 2008 and became a Principal in 2012. He focuses on growth investments in several sectors including SaaS/enterprise software, financial services, consumer internet, medical technologies and healthcare IT. Brian is actively involved with a number of investments including IntegenX, where he is a Board Observer, ServiceMax, and previously Ingenuity (Acquired by QIAGEN). Prior to QuestMark, he was a Summer Associate with New Enterprise Associates (NEA) focusing on the firm’s business development strategy in Asia and consumer technology investments in the US. Before NEA, Brian was an analyst with Greenspring Associates leading diligence on the firm’s direct company investments and fund investments with other venture firms. His investment background is augmented by his experience in sales, operations, and business development with two successful technology startups; StreetAccount (acquired by FactSet) in the financial services space and ISC in the enterprise networking sector. Brian received his undergraduate degree from Bowdoin College, where he was a two-time All-American lacrosse player, and an MBA from the University of Virginia’s Darden School of Business.

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